The Making of Michael Jackson's Thriller Promo Copy

 

How the King of Pop's iconic album was marketed to the world

Introduction:

Michael Jackson's Thriller is the best-selling album of all time, and its success was due in no small part to the innovative marketing campaign that accompanied its release. The promo copy for Thriller was groundbreaking, and it helped to set the standard for album promotion in the years to come.

1.The Concept

The promo copy for Thriller was designed to create a sense of mystery and excitement around the album. It was full of cryptic images and phrases, such as "The Thriller is coming," and "He's coming to get you." The copy also hinted at the album's dark and suspenseful themes.

2. The Execution

The promo copy for Thriller was executed flawlessly. The images were striking, the phrases were memorable, and the overall tone was both creepy and intriguing. The copy was also well-targeted, and it appealed to Michael Jackson's fans and music lovers alike.

3. The Impact

The promo copy for Thriller was a huge success. It helped to generate a great deal of anticipation for the album, and it helped to make Thriller one of the most popular albums of all time. The copy also set a new standard for album promotion, and it is still used as a model by marketers today.

4.  The Legacy

The promo copy for Thriller is a classic example of how effective marketing can be. It helped to make Thriller one of the most popular albums of all time, and it helped to solidify Michael Jackson's status as a cultural icon. The copy is still studied by marketers today, and it continues to inspire new generations of creatives.

5.  The Future

The promo copy for Thriller is a reminder that marketing is an essential part of the music industry. In today's digital age, marketing is even more important than ever before. With so much competition for attention, it is essential for artists and labels to create marketing campaigns that are both creative and effective.

6. Conclusion

The promo copy for Thriller is a masterpiece of marketing. It is a perfect example of how to create a sense of mystery, excitement, and anticipation around an album. The copy is still studied by marketers today, and it continues to inspire new generations of creatives.

Description:

The promo copy for Michael Jackson's Thriller is a classic example of how effective marketing can be. It helped to make Thriller one of the best-selling albums of all time, and it continues to inspire new generations of creatives.

Keywords: michael jackson, thriller, album promo, marketing, success

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